San Diego Comic Con Report #3
next email newsletter July 28, 2014


Howdy!

I am turning 60 years old next March. I mention that major turning point in my life only because the last time that I did not attend a San Diego Comic-Con, I was 17 years old, and still in high school. Since I graduated, for all 42 years of my adult life, I have committed the heart of each of my summers to my personal obsession with experiencing the joys of the San Diego Comic-Con. I even passed this personal passion on my part on to my four daughters, all of whom spent their entire childhoods delightedly roaming the halls of the various incarnations of this great comics convention.

Sadly, that entire blessed reality may need to end after this year's show closes tomorrow evening. I have not yet found the courage to reach my final decision, but my best estimate is that, at our current rate of sales, we will suffer a loss of $10,000 at this year's show. As much as I like being a part of this wonderful gathering, I simply do not have the money to be able to pay $10,000 out of my own pocket for the privilege of providing the fans here with comic books. After 42 consecutive years in a row, it may finally (at long last...) be time for me to bid San Diego good-bye, forever.

Before I go further, I would encourage those of you who have not yet read my newsletter from yesterday to first read my analysis of some of the seismic changes that have contributed to our loss. The one factor that I would ask that you especially note when you read my first essay is the fact that our entire 7-booth display that we are operating at this year's San Diego convention was first premiered six weeks ago, at the Denver Comic-Con. Despite our having about 20,000 fewer comics available in Denver, and that convention being only three days long (with half the number of attendees as San Diego...), our sales per hour in Denver were double (!) what they are here. That made all the difference, as we turned a reasonable profit in Denver, as opposed to a massive loss in San Diego.

So how could an extremely successful back issue comics booth in Denver become so stunningly unsuccessful in San Diego? Because in Denver we were not being utterly crushed by the very publishers who's goods we sell on a daily basis. In a nutshell, the comics publishers with booths at the San Diego convention have so cleverly exploited the greed and avarice of comics fans through limited edition publications that are only available through their own booths, that there is no longer enough disposable income left in the room to sustain us. A sad state of affairs, but also completely true.

To illustrate my point, I had the leader of one of the major comics publishing houses stop by our booth on the way out the door last evening. This man has been our friend and ally for decades. He was absolutely ebullient yesterday evening in describing the amazing success that they were experiencing in their booth as a result of selling vast quantities of exclusive variants. I felt more than a little embarrassment and shame when I had to rain on his parade, by pointing out to him that the collective effect of his actions (combined with the other publishers and manufacturers at the show...) was devastating our sales. My response was not at all what he expected to hear. But as the validity of what I was expressing became clear, I could see awareness dawning in his eyes.

All of the above having been said, my publisher friend is an extremely astute man, so he quickly understood the unintended consequences of his actions. Given that he was only seeking to cover his own costs of exhibiting in this dreadfully expensive venue, however, he could muster no material reply to my pain. In many regards, that was the most depressing aspect of this entire fiasco. Being obviated by lifelong friends is particularly galling, especially when we it is clear that we are nothing more than collateral damage, in a battle being waged by giants.

So where does this leave us? As much as I hate to admit this, it now seems obvious to me now that we finally have to end a lifetime of exhibiting at San Diego, and instead seek out relatively popular comics conventions in other cities. Especially conventions where our publisher friends choose to not exhibit. Doesn't that thought just drip with irony? Comics publishers have evolved to become toxic to their own retailers. Who would ever have thought that would happen? Even with all my many years of experience, I simply cannot believe that our world has now been so perverted by the mania for exclusive variants, that comics retailers can now only survive in the absence of the very publishers we support. No matter how you look at it, this is a profoundly sad day.

Chuck Rozanski,
President-Mile High Comics, Inc.

July 26, 2014



Past eMail NewsLetters:
July 26, 2014 - San Diego Comic Con Report #3 - July 26, 2014...
July 25, 2014 - San Diego Comic Con Report #2 - July 25, 2014...
July 24, 2014 - San Diego Comic Con Variants - 36 Hours Only - July 24, 2014...
July 20, 2014 - New Comics Titles For This Week - July 23, 2014...
July 18, 2014 - Free GROO VS. CONAN #1 plus Harley Quinn and Deadpool...
July 16, 2014 - Free MHC Exclusive San Diego Variants...
July 14, 2014 - Free SPIDER-MAN 2099 (2014) #1 - J. Scott Campbell, Young Baby...
July 13, 2014 - New Comics Titles For This Week - July 16, 2014...
July 11, 2014 - Free San Diego Comic-Con HARLEY QUINN Special Edition...
July 11, 2014 - 100,000+ Comics Half Price... (Retail Store Event)
July 9, 2014 - Free DEADPOOL and HARLEY QUINN...
July 3, 2014 - 40% Off Comics Trade Paperbacks and Hardbacks... (Retail Store Event)
July 1, 2014 - Free Young Baby Variants...
June 28, 2014 - DC Books 50% Off - Free ROCKET RACCOON #1...
June 26, 2014 - Half Price Silver Age Comics Sale...
June 26, 2014 - 100,000+ Comics Leaving Jason St. In 19 Days... (Retail Store Event)
June 23, 2014 - Free DC Comics BOMBSHELL Variants...
June 18, 2014 - Half Price Back Issues plus Superhero Videos...
June 16, 2014 - Free DC BOMBSHELL Variants plus Comics Party YouTube Links...
June 13, 2014 - Chuck's Cosplay Performance Video...
June 12, 2014 - Comic-Con Party TONIGHT... (Retail Store Event)
June 10, 2014 - Video Tour of Mile High Comics...
June 9, 2014 - More Comic-Con News Mike Grell and Mike Baron At Mile High Comics... (Retail Store Event)
June 7, 2014 - Free Denver Comic-Con Party This Thursday... (Retail Store Event)
June 4, 2014 - Denver Comic-Con Party Costume Contest - $2,000 in Prizes... (Retail Store Event)
June 3, 2014 - Free GAMBIT First Appearance - X-MEN ANNUAL 14...
May 29, 2014 - Updated Denver Comic-Con Party News... (Retail Store Event)
May 27, 2014 - Denver Comic-Con Variants plus Half Price Comics...
May 22, 2014 - Huge Comics Sale This Weekend plus George Pérez News... (Retail Store Event)
May 21, 2014 - DEADPOOL and VAMPIRELLA Denver Comic-Con Exclusive Variants...
May 20, 2014 - Denver Comic-Con Party News... (Retail Store Event)
May 19, 2014 - Half Price SWEETHEART Comics Sale Continues...
May 16, 2014 - Comics Auction Results From Last Month... (Retail Store Event)
May 15, 2014 - Half Price Comics Sale Returns - Free ORIGINAL SIN...
May 15, 2014 - Comics Auction Saturday and Denver Comic-Con Party News... (Retail Store Event)
May 14, 2014 - Mile High Comics News...
May 6, 2014 - Half Price Comics plus Free X-MEN Comics Offer...
May 2, 2014 - Free Comic Book Day Begins at Midnight - Meet Fonzie At Jason St.... (Retail Store Event)
May 1, 2014 - Last Chance For 2014 Free Comic Book Day Editions...
April 29, 2014 - Free Comic Book Day Is This Saturday - Fonzie Will Appear... (Retail Store Event)
April 28, 2014 - More Free Comic Book Day News...
April 26, 2014 - 2014 Free Comic Book Day Editions Now Available For Advance Order...
April 25, 2014 - Free Comic Book Day News!... (Retail Store Event)
April 23, 2014 - Order Your AMAZING SPIDER-MAN #1 Variants Today...
April 21, 2014 - Free 1991 X-MEN and SPIDER-MAN issues...
April 18, 2014 - Half Price Back Issue Comics - Free DEADPOOL VS. CARNAGE...
April 17, 2014 - Receive 60% Off Back Issues - 50% Off Trades and Hardbacks... (Retail Store Event)
April 16, 2014 - 50% Off Comics Sale Continues...
April 15, 2014 - Star Wars Wedding Sunday - Earn 60% Off On Back Issues... (Retail Store Event)
April 14, 2014 - Free SUPERIOR SPIDER-MAN #31 Offer Ends Wednesday...
April 11, 2014 - Free SUPERIOR SPIDER-MAN Final Issue...
April 9, 2014 - Mile High Comics GUARDIANS OF THE GALAXY Variants...
April 8, 2014 - 500+ Silver Age Comics Auction This Saturday, Toys, Statues, Original Comics Art... (Retail Store Event)
April 7, 2014 - Private Comics Collection Arrives - 20,000+ Issues...
April 4, 2014 - Half Price Comics Sale - Marvel, DC, Dark Horse, Image...
April 3, 2014 - Huge Collection of Marvel and DC Comics At Jason St. ... (Retail Store Event)
April 2, 2014 - Marvel Comics Books On Sale...
March 31, 2014 - Amazing Spider-Man #1 Mile High Comics Variant Edition...
March 28, 2014 - 800 Silver Age Marvel Comics - SPM #1, X-Men #94, DD #1, more!...
March 27, 2014 - 800 Silver Age Marvel Comics Arrive - SPM #1, DD #1, X-Men #94... (Retail Store Event)
March 26, 2014 - Chuck Buys Nine Tons Of Comics!...
March 24, 2014 - Rare Comics - Hulk 181, SPM 129, X-Men 94, more...
March 21, 2014 - Comics Collections Wanted - We're Buying!...
March 20, 2014 - Comics Trade Paperbacks and Hardbacks Sale... (Retail Store Event)
March 19, 2014 - Free BATMAN Blank Cover Variant...


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